Jun 12
6
Rick Wion ( @rdublife ) didn’t waste any time jumping in and telling the audience how tricky brand management can be for a large corporation like McDonald’s. He opened his presentation by teasing that he was sure we had all eaten McDonald’s for lunch and drank one a 16oz soda before the ban takes place and they are no longer available
Link:
Haters Gonna Hate: Tips on Brand Management from McDonald’s #BWENY